Lorne C. Book, P.C.
Taken from an interview with Dallas Voyage Magazine
Can you briefly walk us through your story – how you started and how you got to where you are today. You can include as little or as much detail as you’d like.
I grew up writing songs, so I love that you call it a story! I was raised in Texarkana, Arkansas, by a single mom and my grandparents. I was the first generation in my family to graduate college and I got my law degree from South Texas College of Law in Houston, Texas. I play guitar and performed a lot in college so before law school, I packed up everything I owned and moved to Nashville to try and make it big as a singer/songwriter. I got to play in a lot of famous songwriter venues around town but ultimately decided it wasn’t for me professionally. Law was attractive because it gave me a chance to use my voice to BE a voice. I still love that!
My wife Kym and I met in college and got married in law school. We have been married seven years and have three AMAZING boys (our oldest is 5). She is my best friend and the absolute best person I know. She is a rock star wife, mom, and music lover.
Most importantly, I gave my life to Jesus at a young age and try, above all else, to follow passionately after him as a witness, husband, father, and lawyer.
Has it been a smooth road? If not, what were some of the struggles along the way?
There are no smooth roads in building a business. Every day is a new challenge. Some are small, some are very big. In 2016, my former partner got sick and was in the hospital for five months. I had to take care of his practice and mine. It was the most trying time of my career, but you get through it somehow. I had tons of people calling and praying and checking in on me to make sure I was handling the stress ok. Those experiences teach you that you can’t do it alone. You need a support system.
Tell us about your business/company. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
I am attorney and the majority shareholder in BOOK LAW FIRM in Frisco, Texas. I founded the Firm in 2012 and I work mostly for families and family-owned businesses. I provide estate planning in various ways, from simple Wills to trusts (call me for the difference 😊), to plans for how to share your business with your kids when they’re ready to take over. When life gets messy, I try to be there for families who have personal legal problems as well.
As you can tell, I’m passionate about families – all types. I have clients that are professional athletes, television stars, Olympians, pastors, moms, dads, all sorts. What makes me most proud of the Firm is that I know what my priorities are. I am a born-again Christian first, then a devoted husband and father, then a lawyer. I want my passion for my own family to spill over into the lives of the families I serve. Every person needs to know that they are loved, and I work very hard to show people love through my practice.
How do you, personally, define success? What’s your criteria, the markers you’re looking out for, etc.?
Personally, I’ll be successful if I lead my wife and kids well, and consistently put their needs ahead of my own. I have made a lifetime commitment to her and to them to be their provider and protector. That commitment touches everything I do.
Professionally, success is marked by consistently providing a volume of excellent and fairly-priced legal service that enables me to accomplish the personal successes mentioned above. I also want to my clients to see in me something different than what they’re used to with lawyers. My approach is high- communication, low-ego. If I show my clients that I really care about solving their problem, I’ll be successful.
Is there any pricing information that is relevant to our readers? If so, and if you would like us to share it, please include details (in bullet form) below.
I wish I could! In our world, every case is a little bit different, so you try to set your prices based on the amount of time something will take. That is rarely something we can accurately predict without sitting down with the client and going over their specific situation. Plus, I like the interaction with people. I want my clients to know who I am and what I’m about. It goes back to the notion of life as a story and showing people you love them. When I was 18, I wanted to be Billy Graham. When I was 22 I wanted to be Garth Brooks. At 38, I hope I’m a little of both!